Signal7 approached Surfr Media to completely redesign their existing sales deck, moving away from the limitations of an internally produced presentation in favour of a more refined, visually impactful and strategically branded approach. With offices in both Paris and New York, the team wanted a presentation that reflected the energy, creativity and international positioning of the Signal7 brand while helping them make a stronger impression with prospective clients and partners.
Inspired by the concept of “smoke signals”, we developed a bold visual direction that used flowing smoke textures, layered colour and atmospheric depth to create a premium, cinematic aesthetic throughout the deck. The design balanced clean communication with high-impact visuals, transforming complex information into an engaging brand experience designed to capture attention from the very first slide.
The final presentation combined purposeful graphic design, modern typography and dynamic visual storytelling to create a polished sales tool that could be used seamlessly across multiple touchpoints — from direct client outreach and email presentations through to live pitches, conferences and business development meetings. The redesigned deck not only elevated the visual identity of Signal7, but also strengthened the way the company communicates its ideas, services and brand personality on an international stage.
