Go Firepack

GoOutside commissioned Surfr Media, based in Southport, to produce the launch content and packaging design for their very first product, Go Firepack. The project combined commercial video production, product marketing and sustainable packaging design to help establish a strong visual identity for the new outdoor brand from day one.

With sustainability forming a key part of the product ethos, the packaging was designed to be both recyclable and reusable, so it was important that the creative direction reflected this environmentally conscious approach. We developed a clean, bold and practical packaging design that balanced strong shelf presence with eco-friendly messaging, helping communicate the product’s outdoor lifestyle appeal while reinforcing the brand’s commitment to sustainability.

Alongside the packaging design, we produced a series of promotional videos filmed on location in Formby, using the area’s natural coastal landscape to complement the rugged outdoor identity of the product. The video strategy was designed around multi-platform marketing, with a short-form teaser edit created specifically for social media advertising and Amazon Marketplace listings, delivering fast-paced, attention-grabbing content optimised for digital audiences. We also produced a longer-form brand video for the GoOutside website, allowing for more detailed storytelling and product demonstration aimed at a more engaged audience.