JAWW Marketing Jamaica Content Creation Campaign

Jamaica Content Creation Campaign

Client

JAWW Marketing

Platforms

Social media
Website
Sales presentations

Services

Content creation
Photography
Videography

Location

Jamaica

Canadian radio hosts pose for a photo by Southport corporate photography expert Matt Bell.

The Jamaican prime minister being interviewed by Dr Fox at the Sandals Ochi resort.

Canada radio presenter Angela Valiant poses for a photo taken by Southport videographer and photographer Matt Bell from Surfr Media.

inDemand Liverpool radio presenter Scott Hughes live on air from Jamaica, photographer by Southport content creator Matt Bell.

Content creation Southport on a live broadcast in Jamaica.

A group photograph of radio presenters from the UK and Canada by corporate photography and Southport content creation company Surfr Media.

Surfr Media was commissioned by JAWW Marketing to provide photo and video content for a destination marketing campaign in Jamaica. The project took place at Sandals Ochi Resort, where radio stations from the UK and Canada were broadcasting live as part of a campaign to promote Jamaica as open and ready to welcome visitors following storm disruption.

As the assigned content creator for the trip, our role was to capture daily photo and video content that could help the stations, JAWW Marketing and campaign partners tell the story in real time. From live radio broadcasts on the beach to resort experiences, excursions and activities across the island, the content needed to feel vibrant, immediate and full of energy.

This was not a slow, controlled studio project. It was fast-moving, reactive content creation across multiple days, locations and activities. Each day involved capturing the live radio broadcasts from a broadcast marquee on the beach, alongside photography and video content from the experiences taking place around the campaign.

The aim was to show the atmosphere, the people, the resort, the destination and the once-in-a-lifetime nature of the prize holidays being promoted by the radio stations. For a campaign like this, content needs to do more than simply document what happened. It needs to help people feel like they are there.

Our content creation work included:

photography of the live radio broadcasts
video clips from the broadcast marquee on the beach
behind-the-scenes content with presenters and guests
photo and video coverage of resort activities
content from excursions and island experiences
social media-ready assets for the campaign
visual content to support the promotion of Jamaica and Sandals Ochi Resort

Activities included cliff jumping, quad biking, waterfall climbing, party boats, golf and beachside broadcasts from the resort. The result was a library of photo and video content that could be used by all statiobs throughout the campaign to keep the promotion active, engaging and visually exciting.