Direct4Baby

Since 2018, Surfr Media has worked closely with Direct4Baby to produce a wide range of cinematic video content, helping support everything from regional television campaigns to viral social media marketing. Over the years, the partnership has grown into an ongoing creative collaboration, with dozens of commercial productions created across product launches, brand campaigns and promotional content.

One of the most exciting projects to date came as Direct4Baby prepared to open their new flagship store in Aintree, Liverpool. The team approached Surfr Media to produce a high-end promotional video that would showcase not only the impressive new retail space, but also the personality, ambition and family-focused identity behind the brand. As part of the production, we captured cinematic footage throughout the new showroom alongside lifestyle content filmed at iconic Liverpool locations including the Pier Head and Crosby Beach, helping connect the campaign to the city itself.

The final video combined commercial video production, lifestyle storytelling and premium product cinematography to create a polished campaign suitable for television, digital marketing and social media platforms. Alongside the hero film, we also produced a library of additional content designed for ongoing use across Direct4Baby’s website and marketing channels.